Benefits of Product Placement
Traditional methods of advertisements are not yielding as much as they are expected to yield. Viewers of movies, music, and television shows are looking for the chance to skip advert at every turn. It is no wonder the term commercial break is used to mean dash out and attend to an urgent errand as the adverts are being run. Viewers are list interested in concentrating on an ad whether they are aware of the product or not. This means they deliberately miss out on the marketer's message. This is why product seeding is an important tool used to carry out marketing campaigns in today's world.
Viewers are mesmerized by heroic movie characters or the film that impress them. They associate everything positive with this celebrity. A viewer's favorite actor or actress sticks in their memory for a long time to come. Marketers have therefore devised a clever way of advertising their brands and products without taking commercial breaks. They use these products in the movies and make them look like part of the movie. The viewers notice the product without knowing that an ad is being run in the movie. A case in point is when a heroic movie character who has been confronted by his or her foes first throws away a can of soda before proceeding to fight. Some movies may go a step further and feature an advert billboard in the background. The most prominent is when celebrities and movie stars have been issued with branded products to use while on set. This includes wine brands, wrist watches, shades, perfume, makeup, motor vehicles and certain shoe brands to mention but a few. Know about Chris Deblasio celebrity ceo here!
This form of advertising creates awareness of products which viewers knew little about in the past. The viewers try out the products or use them in order to look as cool as their favorite actor. It may increase sales for products which viewers knew about in the past. All because a celebrity is using it or that the celebrity endorses it. It is beneficial to the viewers as well. A celebrity will not want to be associated with a substandard product and will, therefore, carry out a background check on the product. Read more facts about product placement, visit https://www.huffingtonpost.com/entry/science-fiction-product-placement-microsoft_us_564e1b65e4b08c74b734e4c7.
This form of advertisement has a financial benefit to many sector players. The film producer and celebrity who agree to use these products on set are paid a hefty sum by the brand marketers. In turn, the brand is promoted, the consumer becomes aware of the product, many love it and use it. This, in turn, increases sales for the entrepreneurs. Be sure to read more now!